Chapter 1: Name

Chapter 1: Name

Why "Vidar"? 

One word, "Alignment".


Vidar's history and our vision for the company aligned perfectly with what we wanted to create. 

Vidar's history was about him creating a better shoe, something we wear on our feet but overlook everyday, he took it a step further to innovate special shoes that were tailored to defeating the ferocious Fenrir. 

While, our vision was to create some beautiful and special sneakers that empower you to feel like you could overcome any of your challenges.