Chapter 1: Origin

Chapter 1: Origin

Why "Vidar"? 

One word, "Alignment".


Vidar's history and our vision for the company aligned perfectly with what we wanted to create. 

Vidar's history was about creating better shoes; something we wear on our feet but overlook everyday. He took it a step further to innovate specific soles that were designed to defeat difficult opponents.

Our vision is to create some of the most beautiful sneakers but also innovate them to help you overcome your own challenges.